Themes and trends
What we found
The GRI Content Index in Daimler’s HTML report contains hyperlinks to indicator data within the report, as well as additional notes and comments on how the organization is responding to GRI Guidelines (over and above the content the appears in the main body of their reporting).
Daimler’s HTML reporting employs a range of new digital technologies, with features that include a print-basket functionality, the inclusion of links on each page that allow you to flick through the HTML content in a linear fashion, and a key to show what content is exclusively available online.
A revised report and sustainability homepage, published after this research was completed, is available on Daimler’s corporate website (linked below).
Report detail
- Type of GRI reportingG3 with Automotive sector supplement
- GRI application levelA+
- Sustainability report formatsHTML report
Other features
- HTML report supported by two PDFs – a shorter report (75p) and a Sustainability Magazine (96p)
- Regional data can be added to the print basket
- ‘Mailto’ link provided for feedback
- Multimedia content on the sustainability website (rather than within the parameters of the report)
- Print basket functionality