Oranges are a delicious fruit that are full of vitamin C and are great squeezed into a glass! To Jeff Fraser, founder of The Other Orange, oranges are more than just a fruit, they embody the concept of being original and standing out of the crowd. Jeff started The Other Orange in Calgary, Alberta in 2001 to assist small businesses with services such as web design, web hosting, graphic design and e-mail marketing. Jeff focuses on top notch customer service for his clients and works with them to complete everything they need. Being a small business, Jeff is a pretty busy guy, so he relies on Billings Pro to help him save time billing and invoicing his clients.
Where are your clients located typically?
Jeff Fraser: Our clients are all within Canada and most are located in Calgary. The size of the businesses we help range from one person companies to the Alberta government. We’ve helped a broad range of industries and have done work for everything from dance schools to engineering and pipe supply companies.
How did The Other Orange start? What’s your story?
Jeff: I worked at a print shop for most of my professional life and found that I was working too much and enjoying the work less and less. My background is in journalism but then I realized that the part I liked most was laying out newspapers. I decided to take the clients I had built up at the print shop and start my own company. I started with graphic design and then taught myself how to do web design because my clients wanted it. It was great because I got to choose my first clients which allowed me to focus on the types of work I wanted to do, the type of projects I wanted to take on, and who I wanted to work with. It grew from there to having a partner that handles web hosting and ad programming, and working with some freelancers as well. We’re still growing and now we’re looking to hire someone soon so I can finally find time to sleep.
What do you love about your job?
Jeff: I love working with my clients more than anything. The personal relationships that I build with my clients are the most important thing. Some of the clients I work with I’ve had a relationship with for 12 years. I get to know what they like and what they don’t like. We create a partnership so I can help them easily because I know them well. It’s very satisfying to have a relationship like that. I also love that I’m able to travel with my job. Most of my communication with clients is via e-mail so I’m able to take my work with me wherever I go. With Billings Pro I can travel and still keep track of my hours and sync with my other computers which makes my life easier.
What are some of the challenges you faced before Billing Pro?
Jeff: I was using an app before Billings Pro but I always had trouble connecting to the server. It was a lot of hassle so I ended up having to make a time sheet manually which was too much work. One of my friends who is in the same business was using Billings so I had a look and found that Billings Pro appealed to me more because i could use it on more than one computer.