Studies show that nearly 70% of readers here at Graphic Design Blender either own their own freelance design business or hope to start freelancing in the near future. Something that many freelancers fail to do, however, is work effectively with others to reduce workload and increase income.
If you’re anything like me, you started your freelance career with hopes of getting paid to do what you love most while maintaining a fairly flexible schedule. Unfortunately, you only have so many hours in the day. In addition you have some clients who simply want something outside your area of expertise.
When this happens, there are a few options you can take. You can simply turn down work you are not qualified for or don’t have time for. You can refer them to friends you might have that do know how to best meet the clients needs. Or lastly, you can network with others and create outsourcing opportunities.
What is outsourcing?
Outsourcing in freelance design is simply the act of transferring the workload from yourself to another person. If you lack time or skill to complete a particular project for a client, for example, you might hire another freelance designer to do the work for you while you manage the client relationships.
When is it a good idea to start outsourcing?
Outsourcing in design can be a controversial topic. Many designers would argue that, if you are not qualified for the job or don’t have time to complete it, you should refer the client to another designer and get over the fact that you just lost a job or a client.
But what if a long-time client of yours comes to you and asks for something that you may not have time to complete or lack the necessary skills. Are you simply going to reject your client, send them on their way, and burn the relationship bridge you have worked so hard to build with them?
Of course not!
This would be an opportune time to work with other designers or freelancers in order to fulfill the needs of your client. Everyone wins: the other freelancer you work with gets paid, you maintain a client, and the client gets what they need.
How to effectively outsource design work
PHASE ONE: START YOUR FREELANCE COMPANY
If you haven’t started a freelance design company yet, this is obviously the first step. You need to create a branding platform, begin to find clients, register your business with all the appropriate government entities, and do all the behind-the-scenes work to get your freelance business off the ground.